About Us

Creating Extraordinary Results Together with our customers, partners & people

Our Story

Since 2002, Respage has helped over 10,000 properties with apartment marketing. Starting out as a small Philadelphia Internet Listing Service (ILS), we now offer 10 products that span the entire resident lifecycle from lead to lease to resident life. 

Photo of the Liberty Bell


Created as a small Philadelphia ILS
Respage Original Logo


Released Respage Social Media & Reputation Platform
Collage of major social media platforms

Social Advertising

Started Social Media Advertising services
Person filling out a workout plan

Amenity Scheduling

Released Resident Amenity Scheduler
4 Walls Original Logo


Launched 4Walls.us - a national ILS
Finger touching a search button

Paid Search & SEO

Started Paid Search and SEO Services
Respage chatbot talking with a customer


Released artificially intelligent Chatbot, a first in Multifamily

AI Leasing

Launched ResMate AI leasing assistant.

With almost 2 decades serving the multifamily customers, we have considerable industry-specific marketing experience. Our in house product and technology teams have the most experience developing AI-driven marketing products for the multifamily industry. We look forward to continuing to identify, develop, and produce innovative products and services that leverage AI to improve operational efficiency for multifamily operators and owners in 2021 and beyond.

Our Leadership

Headshot - Jackie Koehler CEO

Jackie Koehler

Chief Executive Officer
Headshot - Wayne Steiner Chief Technology Officer

Wayne Steiner

Chief Technology Officer
Lisa Bovell - Director of Operations

Lisa Bovell

Director of Operations
Headshot - Holly Phillips Director of Sales

Holly Phillips

Director of Sales

Our Strategy

Everything starts with our Purpose. We are driven by our vision to Create Extraordinary Renting Results for multifamily owners, managers, staff, rental prospects, and renters.

This means:

Creating efficiencies, saving time, and producing a better experience for everyone.

Helping our customers improve their bottom line numbers.

Taking away stress from renters that often comes with finding a new home, and the teams that help them.

How Do We Do It?

Amazing Relationships, Creating Extraordinary Results Together

We produce extraordinary results only through partnerships – with our customers, our partners, and our people. We are experts in creating customer experiences that people rave about.

Results-driven & Game-changing Products

Our product strategy begins and ends with producing extraordinary results – for our customers and renters. Every product we build is centered around the results it will produce. We invent and build products that are distinct in the marketplace with innovative technology and robust features we know our customers want.

Headshot - Jackie Koehler CEO

Jackie Koehler

Chief Executive Officer

Since joining Respage in 2003, Jackie has led the transformation of the company from a small startup business to an industry-leading Multifamily platform and apartment marketing services provider. Under Jackie’s leadership, Respage has been the multiple-time recipient of numerous awards, including Philadelphia Business Journal’s Best Places to Work, the Inc. 5000 List of Fastest-Growing Privately Held Companies, Best Places to Work Multifamily®, and the Philadelphia 100® list of the region’s Fastest-Growing Privately Held Companies. Before assuming the role of CEO, she served as Director of Operations for 11 years.

Prior to joining Respage, Jackie worked as Director of Operations for Venue Tech Systems at the Wachovia Center where she was responsible for managing sales, marketing, and facility relationships for the wireless point of sale binocular system installed in the arena. Previously, Jackie was the Sales and Marketing Director at Know It All, Inc., helping to take the business from a small startup to the leading skills assessment software company in the U.S. As the leader of Know it All’s marketing and sales efforts, Jackie was responsible for almost $4 million in sales and for the acquisition of over 5000 clients including 5 of the top 10 staffing companies in the country. Following Know It All’s acquisition by Kenexa in March, 2000, Jackie became the Director of Operations for Kenexa’s Philadelphia location which employed over 100 staff members. She was responsible for managing the facility and IT infrastructure as well as implementing an enterprise-wide customer relationship management system for the sales force.
She currently sits on the board of Northwestern Stables, a historical equestrian facility which is a non-profit organization and Fairmount Park property.

Jackie received her B.A. in Psychology and Business from Washington University and her M.B.A. from Temple University.

Headshot - Wayne Steiner Chief Technology Officer

Wayne Steiner

Chief Technology Officer

Wayne joined Respage in 2015 as Chief Technology Officer, making an enormous impact on the organization from the start. In his time at Respage, he has single-handedly built a top-notch Technology department, including premier Development and QA teams. He also spearheaded the creation of the AI-Powered Chatbot, the most sophisticated chatbot offered in Multifamily. In response to the COVID-19 pandemic, Wayne personally conceived the idea for the Respage Resident Amenity Scheduler and brought it to market in a two-week timeframe. Through Wayne’s vision and leadership, Respage has been able to consistently bring the most innovative products to market. He is constantly at the forefront of what the Multifamily marketplace wants and has created the infrastrastructure to deliver quickly and efficiently.

Prior to joining Respage, Wayne was the Lead Developer and Software Architect at Global Healthcare Exchange for 14 years.

Wayne brings over 23 years of software development experience to his leadership at Respage.

Lisa Bovell - Director of Operations

Lisa Bovell

Director of Operations

Since joining Respage in 2009, Lisa has built the company’s Operations Department from the ground up. She personally grew the Account Management team from herself only to now a full department of talented team members. She is also responsible for streamlining processes across all of Operations. As the company grew, Lisa led the reorganization of the entire department, including the Account Management, Product Services and SEM teams, to accelerate workflow and deliver industry-leading customer service. Before becoming Director of Operations, she was Respage’s first Account Manager, and then Account Manager Supervisor.

Prior to joining Respage, Lisa served as the Operations Manager for a sports technology company, the Office Manager for a computer parts broker, and the Administrative Manager for a food brokerage company.

Lisa received her Associate’s Degree in Specialized Business from Katharine Gibbs School and her M.B.A. from Villanova University.

Headshot - Holly Phillips Director of Sales

Holly Phillips

Director of Sales

Holly joined Respage in 2008 as a Sales Executive. She quickly moved into a Senior Sales Executive role until taking over as the company’s Director of Sales. Holly is accountable for the success of the entire Sales Department, including annual, quarterly, and monthly goals for the team and the training of all Sales Executives. She is responsible for expanding the Sales Team into the powerful group it is today, significantly improving both individual and overall performance. She has dedicated herself to developing and leveraging each team member’s individual strengths to produce the best outcomes together. Under Holly’s leadership, the group has hit an aggressive growth plan, including launching new products in the marketplace and getting immediate results.

Prior to joining Respage, Holly worked in real estate sales, personally selling and also managing sales teams for single-family new construction homes with a nationally ranked builder.

Holly received her B.S. in Psychology from East Stroudsburg University.

Rachna Patel - Director of Marketing

Rachna Patel

Director of Strategy & Marketing

Since joining Respage in 2019, Rachna has led the growth and development of Respage’s Marketing function, expanding the team into a robust department. She has redefined Respage’s core messaging and branding and has taken marketing execution and results to a new level. Rachna also leads strategic planning and execution at Respage. She spearheaded the creation of the company’s long-term vision and growth strategy and is accountable for driving its execution throughout the organization.

Prior to joining Respage, Rachna served as a Director at Gap International, partnering with leaders worldwide in building sustainably competitive breakthrough enterprises. She worked with executives to define their biggest ambitions for the future and build the environment necessary to have those outcomes be realized, including overcoming short-term obstacles to growth and delivering the longer-term vision and strategic outcomes for the organization.

Rachna received her B.S. in Marketing from The Wharton School and her B.A. from the Annenberg School for Communication, both University of Pennsylvania.